Virtue Smooth Hair Care Shampoo for Coarse or Textured Hair, 2 oz

BEAUTYSPACE Virtue®Smooth Shampoo For Coarse Or Textured Hair works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. WHAT MAKES IT DIFFERENT: Formulated with first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.

• KEY INGREDIENTS • Alpha Keratin 60ku®: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. • Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity. • Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.
• KEY CLAIMS: • 97% of women said their hair looked smoother.* • 97% of women said their hair looked healthier.* • 80% of women felt their hair looked smoother and more hydrated.** *Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses). **Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
• A luxurious lathering shampoo with a soft and smooth finish.